This is a fun episode for me because the topic of “Content” is one that I love!
I love content because it’s the way we share our voice, our vision… we connect, we serve, we help and we also use it to sell.
It is the tool we all use to build our image, our reputation and our status. The ultimate goal is to build our brand and build, support or grow our business.
While we all have been using different strategies to share our voice through content, we always need to remember that this digital world is evolving continuously. What worked for us might continue to work, but some other times, the impact might decrease. Going back to the drawing board, testing new formats and new ways must be a constant exercise.
In this episode, I share with you the four elements that create good content, as well as 3 Steps that will help you create the right content for your business.
I also have a FREE RESOURCE that will complement and support your efforts to content working positively for your business: A List of 85 Types & Formats of Content. Download it using the link below:
