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Fascinating your audience with the “right” content takes a mindset shift towards content creation and how it is received by the audience – starting with understanding that to create a connection, the content needs to tick several boxes:

• Leveraging storytelling when applicable
• Creating a clear emotional connection
• Consistency with brand voice, purpose & mission
• Hosting it on the right platforms
• Being part of an overall strategy, designed towards a specific goal

In this episode, I take you through what takes professionals like you, to build a personal brand that resonates with the right target audience, and how to recognize effectiveness, authenticity, and connection in effective content.

In this episode, we discuss:

• Content Strategy – and how it is the foundation for planning content that fascinates
• Human Psychology  – and how it plays a role in understanding perspectives
• Fascinating Content created with Strategy & Tactics in-mind
• 4 Key elements in strategy & crafting a compelling narrative
• 6 Key elements in tactics & the unwavering commitment to personal brand growth and evolution

Mentioned in this episode: PERSONAL BRAND MASTERY QUIZ

If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram.

If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.

I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!

x Rana

PS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL GUIDE is now available to download!

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