In This Episode
For many growing businesses, referrals are the first growth engine. They are also a sign that customers trust the work. But referrals alone can be hard to predict, scale, or build a hiring plan around. In this episode of The Motii Playbook, Fred Schnell speaks with Marta El Bay, Head of Partnerships at Surfe, about what it takes to move from word-of-mouth growth to a more deliberate outbound motion. The conversation is practical, honest, and refreshingly grounded: before buying another tool or chasing another AI workflow, businesses need to understand who they serve, clean up the way their teams work, and build a simple system they can actually use.
What We Cover
Resources Mentioned
Want to turn insight into action?
Book a Momentum Call and we’ll map out exactly how to apply this to your business:
👉 Book your call
Explore the Playbook
Frameworks, systems, and real execution:
👉 https://motii.co/playbook
Trial the CRM we use to build scalable revenue systems:
👉 FREE Pipedrive Trial
🌐 Connect with Motii
