Every day, I see Spectators complaining that they cannot get a meeting with a high-level VIP. They send a hundred cold emails. They beg for fifteen minutes of someone's time.
It is a lazy, stupid system. If you are asking someone for a favor before you have provided any upfront value, you are playing a loser's game.
Today on The Short Game Podcast, we are reading the book that changes the game: Influence: The Psychology of Persuasion by Robert Cialdini .
We do not beg CEOs for their time at NexYear. We drop a high-end, physical asset directly on their desk. We use the evolutionary psychology of reciprocity to create a debt. We do not ask for the door to be opened. We force it open.
In this episode:
Stop asking people for their time without giving them a reason to care. Figure out what you can put on their desk first.
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The relationship infrastructure for the Wartime economy.
🌐 Website: www.nexyear.com
Listen to the Audio Experience:
🎧 Apple: https://podcasts.apple.com/us/podcast/the-short-game-by-nexyear/id1876109541
Spotify: https://open.spotify.com/show/7GIyob0JrM4UNblgLz7pAd?si=df34efe53fa94a84
Connect with NexYear:
💼 LinkedIn: NexYear LLC
📸 Instagram: @nexyear_
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