After the original Rocklahoma in 1980 with Van Halen, Sammy Hagar, and The Doobie Brothers, the University of Oklahoma didn’t host another stadium concert until 1997.
That’s a long gap.
And according to the conversation, they left a lot of money on the table. Pink Floyd. The Rolling Stones’ Voodoo Lounge tour. Major stadium acts that could have brought huge crowds, big production, and serious revenue to Norman.
By 1997, the concert industry was in a strange place. Lollapalooza was struggling in some markets. HORDE wasn’t doing what people expected. Even U2’s PopMart tour was having trouble selling out certain stadium dates.
So OU finally stepping back into the concert business came at a weird but important time.
The stadium had already proven it could work. The 1980 show helped pay for the field. But instead of building on that momentum, the door stayed closed for almost two decades.
Seventeen years.
No stadium shows.
No Pink Floyd.
No Stones Voodoo Lounge.
No major concert revenue.
Sometimes the biggest loss in show business isn’t the show that fails.
It’s the show you never book.
#HeresTheDealPodcast #Rocklahoma1980 #VanHalen #SammyHagar #DoobieBrothers #PinkFloyd #RollingStones #MaxBakerJr #JeffBrownen #oklahomacity
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