Understanding what clients look for when choosing a law firm can make a significant difference to your business development. In this episode of Victim to Victory: The Personal Injury Playbook, Lawrence LeBrocq interviews Michael Mogill is the Founder & CEO of Crisp. Michael Mogill is the Founder & CEO of Crisp, the nation’s number one law firm growth company, and author of The Game Changing Attorney. He’s also the host of The Game Changing Attorney Podcast and founder of the Game Changers Summit, the largest law firm growth conference on Earth. He’s helped thousands of attorneys—from solo and small firms to large practices—differentiate themselves from competitors and earn millions in new revenue.A sought-after speaker, Michael often presents at national conferences on innovative ways to create exponential business growth. His advice has been featured in Forbes, Inc., Avvo, ABA Journal, The Trial Lawyer, Huffington Post, and The Wall Street Journal. Michael shares his insights and experiences in legal marketing and business development, emphasizing the importance of community presence, emotional connections, and referrals to stand out in a crowded market. He also discusses the benefits of video content, coaching, and exceptional customer service to improve client satisfaction and retention rates. What you’ll learn about in this episode:Authentic videos showcasing the stories of your firm, lawyers, and staff establish authenticity and personal connections.Get involved with local communities, which can be helpful in creating a supportive atmosphere for clients and establishing your presence.Provide a platform for clients to leave reviews and share their experiences with your firm. Online reviews can significantly impact decision-making and provide social proof of your firm’s reputation and success. If you need a personal injury lawyer or know someone who is, listening to this podcast episode will give you valuable insights and advice on how to find the right lawyer for your needs. Michael Mogill ResourcesWebsite: https://michaelmogill.com/Facebook: https://www.facebook.com/mogillInstagram: https://www.instagram.com/mogill/LinkedIn: https://www.linkedin.com/in/mogill/ Twitter: https://twitter.com/mogillTikTok: https://www.tiktok.com/@mogill Crisp Resources:Website: https://crisp.co/Facebook: https://www.facebook.com/CrispVideoGroupInstagram: https://www.instagram.com/crispvideo/LinkedIn: https://www.linkedin.com/company/crisp-media-group/Twitter: https://twitter.com/CrispVideoGroup GGL Resources:Website: https://www.garcesgrabler.comFacebook: https://www.facebook.com/GarcesGrablerLebrocq/Twitter: https://twitter.com/ggl_njlawYouTube: https://www.youtube.com/channel/UC1Y-uofxcHnnLPDVHzRGWgw Learn more about your ad choices. Visit megaphone.fm/adchoices
