Marketing strategist Jay Abraham joins Strategic Edge to explain why many businesses lose customers not because of poor products, but because they fail to understand what competitors are doing better. Drawing on decades of direct-response marketing experience, Abraham shares practical strategies for studying the market, improving customer value, and creating marketing that drives measurable action instead of simply building awareness. He also discusses why competitive intelligence, continuous research, and adapting proven ideas from other businesses are essential for sustainable growth.
In this episode, you'll learn:
