Jay Abraham, Executive Coach and CEO of The Abraham Group, explains how businesses can uncover growth opportunities by optimizing the resources and systems they already have. On this episode of Strategic Edge, Abraham introduces “non-technical breakthrough thinking,” a framework focused on identifying overlooked performance levers rather than immediately investing in new technology, talent, or systems. He explains why businesses should look beyond traditional KPIs and examine the operational factors that influence performance, from customer interactions to conversion rates and value propositions.
In this episode, you'll learn:
