On this episode of Strategic Edge, business growth strategist Jay Abraham explains why dormant customers and inactive email subscribers may represent untapped revenue rather than lost opportunities.
Abraham breaks down why customers disengage and shares three strategies businesses can use to bring them back: leading with value, owning past mistakes, and introducing a fresh angle. He also explores why reactivating an existing audience can be more cost-effective than acquiring new customers, how businesses can use SMS to deepen engagement, and why customer benefits matter more than technical product features.
