It's getting hot in the pantomime horse outfit.
Neil's back from the Isle of Arran — sunburned, hydrated, and mildly alarmed by the FT and The Economist's sudden AI pessimism. Meanwhile, Kieron had a rollercoaster of a week with client highs and lows. Week 19 rolls on.
The big insight this week: most organisations are handing staff a Copilot licence and expecting transformation. That's not a strategy. That's hoping people figure it out on their own — and most of them won't. The truth is, most of people don't want to.
Also: the BidWriter lesson we learned the hard way trying to do a favour for a friend (you can't skip the setup week), why big prompts are so 2025 and don't work the way people think they do, and a new step-by-step product feature that produced 9,147 words of Ofsted response for a college.
Plus: Midjourney is building a full-body scanner that takes 60 seconds, data centres in the US use less water than golf courses, and why the AI backlash in the financial press may be slightly overblown.
Two mates. A bar. Thirty years of business between them. And all they want to talk about is AI.
Pull up a stool — we'll get the beers in. 🍺
