Around 60% of growth hires fail in the first 18 months.
According to Catherine Gutierrez, the lack of a growth system is Culprit no. 1.
After all, it’s not a stretch to say that asking a person to carry missing business strategy and little customer insight and transform that magically into pipeline is a recipe for failure.
Catherine’s a fractional growth executive with Growth, Actually. She’s been named a top 25 CMO and was marketer No. 1 at Avetta, which sold for $3 billion. She’s brought in when sales conversions are lacking and she has scaled growth systems that led to 168% growth in five months.
She’s next on High Intent. I’m your host Justin Rubner.
