Sterling brings the receipts on AI search. He's been tracking restaurant website traffic and watched AI referrals jump from 0.3% in 2024 to 2.5% in 2025, with a projection north of 10% in 2026 — roughly a 33x increase in two years. He and Aaron break down what it actually means: GEO (Generative Engine Optimization) is the new SEO, Google reviews are the new social proof for AI answers, and most of the "AI SEO" advice floating around LinkedIn is garbage. Sterling confesses he's on startup number six and has hit his Claude Max weekly cap four weeks in a row. Aaron's teaching an executive class where the first hour and a half is just 100 slides of "here's what's possible," and argues your employees are the dress rehearsal before any customer touches your AI. Plus: a new pair of skills — Sterling's /pillage and Aaron's /steal — that scrape other people's repos, articles, and setups and hand you a tiered list of exactly what to copy. Plus: Agent SDK's new session persistence and dispatch features, why form-fitting software is replacing lowest-common-denominator builds, and the classic director who reads a LinkedIn article and Slacks "hey guys, are we doing this?" Forget SEO — it's pillage and steal now. If you heard anything today that didn't make sense, just "ask Claude."
