What if the biggest obstacle to closing more deals isn't your sales technique—it's your intent?
In this episode of On the Shoulders of Giants, Jeff Wells explores why the best salespeople stop focusing on closing and start focusing on serving. When your motivation shifts from protecting your own outcomes to genuinely helping the customer, trust grows, conversations change, and better results naturally follow.
You'll learn why lasting sales success begins with the right mindset, how to identify self-serving behaviors that hold you back, and why service isn't just the right thing to do—it's the most effective way to build long-term relationships and consistent results.
What got your revenue here won’t get it where it needs to go next. On the Shoulders of Giants is the podcast from High Achiever
for founders, executives, revenue leaders, and operators responsible for accelerating growth in complex organizations.
Hosted by Jeff Wells, each episode explores the leadership principles, operating systems, and decision-making frameworks behind scalable, sustainable performance.
We go beyond tactics to help organizations align strategy, execution, and resource allocation through a Revenue Operating System designed for clarity, accountability, and measurable growth.
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• Revenue Acceleration
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• B2B Growth Strategy
• Sales & Marketing Alignment
• Executive Decision-Making
• Scaling High-Performance Teams
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