Homeowners searching for a contractor used to start with a Google search and a gut check. Now they ask AI, and AI doesn't scroll ten links comparing options. It picks a company to vouch for and stakes its own credibility on that pick.\n\nGreg Cummings, CEO of [Power100](https://power100.io), has spent his career studying what makes a home improvement company worth that recommendation. That insight informs Power100's five-layer ranking system, built to filter out contractors who won't be around to honor the lifetime warranties they sell.\n\nGreg joins Brian Gottlieb to talk about the trust signals a company can't fake: community involvement, employee voice on social platforms, and a track record of following through. He explains why Power100 is opening its ranking system to the public through Power100 Local, letting contractors download a full report on where they stand and why. He also lays out why home improvement companies building their own AI products might be making a mistake, why a K-shaped industry rewards patience over aggressive top-line growth, and why the companies pulling ahead right now are the ones investing in reputation instead of chasing another lead.
The TruCoach Podcast with Brian Gottlieb is where you’ll find industry-specific, actionable methods to help you build a supercharged home improvement or home services business. From leads to leadership, we exist to help you and your team successfully grow. TruCoach is your single source of truth for organizations looking to scale. Brought to you by Truvolv, you’ll get exclusive access to leaders who have been there and done that - and the wisdom that only comes from experience. No fluff, no noise. Just proven strategies for you and your team to implement. Learn more and have your lightbulb moment at truvolv.com.
