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Busy Does Not Mean Profitable | Jane Parmel
Money On The Table
In this episode of The Right Room, Celeste DeCamps turns the spotlight on co-host Jane Parmel, a profit strategist who helps business owners uncover where money is leaking, where pricing is off, and where growth is creating more stress instead of more profit. Jane shares how she works with businesses to improve cost structure, operations, pricing, and customer experience so they can keep more of what they earn and build a business that actually supports their life.
Jane explains the difference between revenue and profit and why so many owners confuse being busy with being successful. She uses examples from restaurants and hospitality to show how vendor negotiations, pricing adjustments, recurring customer experiences, and perceived value can dramatically improve the bottom line. Her message is simple: if your business is consuming your life but not building wealth, freedom, or stability, something in the system needs to change.
This episode is about taking off the blinders, looking honestly at what is working and what is not, and getting strategic support before growth turns into exhaustion.
What You’ll Learn:
✅ What a profit strategist actually does
✅ Why revenue and profit are not the same thing
✅ How to tell if your business is busy but not truly successful
✅ Where to look first for hidden profit opportunities
✅ How cost cuts and price increases can compound together
✅ Why perceived value matters more than giving discounts
✅ How Jane helps businesses improve customer experience and retention
✅ Why emotionally attached owners often miss what needs fixing
🛎️Room Service:
1. Take out a sheet of paper and make a pros and cons list for your business.
Write down:
- what is truly working
- what is draining you
- where the bottlenecks are
- what is making money
- what is costing you time, energy, or profit
Do not type it. Write it. Jane’s advice is that once you actually see it on paper, you can stop guessing and start deciding what needs to change next.
About Our Guest:
Jane Parmel is a profit strategist who helps business owners improve profitability by identifying inefficiencies in operations, pricing, vendor relationships, and customer experience. She works with service-based businesses to uncover money left on the table and create practical strategies that support stronger growth, better margins, and more freedom for the owner.
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Estimated Timestamps:
00:00 Intro and why this episode is all about Jane
01:10 What a profit strategist actually does
03:30 The three questions that reveal whether a business is truly profitable
06:20 Revenue versus profit and why owners confuse the two
09:10 Restaurant example: busy growth that increased costs instead of profit
13:40 How vendor negotiations and pricing changes create hidden margin
18:10 Why retention and recurring customers matter more than constant acquisition
21:30 Valentine’s Day strategy: discounting versus perceived value
27:10 The balloon business lesson on perceived value
30:20 Why owners need an outside advisor to see clearly
34:00 Room Service: make a handwritten pros and cons list
37:10 What being in the right room means to Jane
40:00 Final reflections and wrap-up
