In this episode, host Jonathan Danz, Director of Ad Ops & Analytics at Digital Relativity, introduces The Same Side podcast.
About the Podcast
- Mission: This podcast is dedicated to breaking down the barriers between agencies and their clients to facilitate real, human-focused work.
- Core Philosophy: The show emphasizes that despite the tools or sectors involved, the most critical aspect of marketing is humans interacting with humans.
- Goal: To demystify digital advertising by providing context around metrics, terminology, and ad platforms, helping listeners feel more comfortable and confident in the space.
- Note: This show is a work in progress and is likely to evolve over time.
Who Should Listen
- Professionals who hire or work with agencies.
- Individuals who own or work for agencies.
- Anyone who feels the "human aspect" of marketing is being lost to technology and infinite growth.
- People who are aware they don’t know everything but are afraid to admit it.
About the Host
- Jonathan Danz is the Director of Ad Ops and Analytics at Digital Relativity, a full-service marketing agency.
- The agency utilizes a "Tradigital" approach, blending traditional and digital thinking to help partners in travel, tourism, and economic development achieve their goals.
Coming Up
- The show will focus on "leveling up" through curiosity and asking the hard questions.
- Future episodes will cover foundational digital advertising concepts, starting with an exploration of Impressions, Clicks, and Clickthrough Rate.
