Amy Carvajal grew up in New York, and when she was a kid she ran a little rock painting business. She'd grab rocks from the park, take orders from the neighbors, paint whatever they wanted, and deliver them herself. That's basically how she's worked ever since. Find the material, listen to the person, and care about how it turns out.
She spent the next twenty years in the big agencies. DDB, Ogilvy, the global brand world. She built campaigns for clients like IBM, learned how to hold an idea together across thirty different markets, and saw firsthand how often great work gets watered down by the time it ships.
Eventually she wanted to be closer to the work again, so she started Full Tank.
We get into all of it. Creativity, New York, what it takes to build something independent right now, and why she thinks the smaller shops are about to come out ahead.
