Description

Australia’s indie agency scene feels on fire right now, and Hellions feels like part of that new wave.

With new work already out in the world for Figma and a fresh win with BISSELL, this is more than a start-up story. 

In this episode, Hellions co-founder Mike Donman shares his story, and in our conversation, five lessons emerged that could be valuable for anyone thinking of starting a new shop.

1. Create value, don’t extract it
   Make the client better, not just busier.
2. Lose the grand reveal
   Transparency and collaboration build trust faster than theatre.
3. Build a team with different strengths
   The best founding groups are not clones. They’re combinations.
4. Make work that does something
   Attention is easy. Consequence is harder and far more valuable.
5. Protect optimism
   Cynicism drains creative businesses. Energy builds them.

This podcast is created and produced by Ed Cotton https://invernessconsult.com/