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TRANSCRIPT
Hey there, magical business owners.
The question I have for you today is: Do you feel like your online launches have you on a roller coaster of burn out?
If you’ve ever launched an online course, program, or membership before… you probably answered yes.
Because launches can be insanely stressful. Something as simple as “I have this amazing idea that will absolutely change people lives!” morphs into a 3 month project with hundreds of hours of writing and webpage creation and video production… and that’s only for the course promotion!
That doesn’t even include the backend of a launch -- delivering the program, giving live Q&A calls, managing an online community, and whatever else you are planning on doing within the program to blow your customers minds.
If launching is a significant part of your business’ revenue, then you know it’s kind of like childbirth. (I have not birthed a child by the way, but the stories from my mama friends goes a little like this -- When you’re in the middle of another wave of contractions you may swear that you will NEVER do this ever EVER again. But then a few months later with your beautiful baby in your arms, you’re already thinking about the name of your next one.
In the middle of your launch, making last minute changes to an email going out to a whole bunch of people in just a few minutes… you may be feeling haggard. Exhausted. And just fucking done. Desperate to find another business model than an online business reliant on quarterly or monthly online program launches.
And trust me, you don’t want your next launch to have all that negative energy when your awesome new product is just barely out in the world.
So today, I’m sharing a tool that I use to make launches more in the flow for the businesses we work with.
It’s called the 8 Phases of a Numinous Launch, and I think it’s a total game-changer. It completely rewrites the story of launches being a time for high anxiety, burnout, and turnover rates.
And by turnover rates, I mean the fact that you can’t keep people on your team because you’re burning them out expecting them to be “on” 24/7 during launches.
All of these things are actually preventable. The main reason why they happen for so many businesses is that most business owners only look at and prepare for HALF of an online launch… and without the other half you will continue with an endless cycle of push, push, push! burn out.
The 8 Phases of a Numinous Launch uses the phases of the moon to help guide you toward a launch with built-in time to evaluate your progress, congratulate yourself and your team on hard work, and have time to rest and decompress. And I think you’ll find that building these into your launch in an organized way can actually make your launch bigger and way more successful than you believed possible, because you and your team will be coming to the table with way more energy, excitement, tapped into your juicy magic, and able to do the hard work.
If you want this all written up for you go to thedirtyalchemy.com/phases And grab my 8 Phases guide, totally free.
From my own experience and the experiences of the businesses I work with, I know this can be a deeply transformative tool that can save you so much time, energy, and stress.
Whether you lead moon circles, or you only know about the moon from 4th grade science class and randomly staring up into the sky, most of us know that the moon cycles from new to full and back again.
The cycles of Nature were once inherent in our culture and somatically known by every member of society.
Decades of electric lighting in our homes, heating and cooling to buffer from the weather, and global shipping of food & any item under the sun, this has all divorced us from nature and our deep connection to her cycles.
But if you’re listening to this podcast then you are most likely already making strides to connect your body, mind, and spirit back to our earth and sky.
When we base our online launches on the cycles of Nature, we give ourselves and our teams what is truly needed in our physical plane. Though the internet is always “on,” our bodies and minds need rest.
Factoring this into our businesses and our project plans allow us to have sustainable growth, instead of extreme growth followed by burn out
(and what is burn out other than rest that our body forces us to take because we didn’t make time for it in the first place).
So if you have experienced adrenal fatigue, burn out, or have had continual turn-over in your team because “they aren’t fast enough” or “committed enough” or they think you’re a crazy person…
This is for you.
While a typical moon cycle is 29.5 days, Your launch will most likely be much longer than that.
Online launches from first design to completion are usually 2-3 months, or 2-3 moon cycles, so the New Moon phase of your launch will take 1-2 weeks, versus a few days like you see it in the sky.
So you’ll be Expanding each phase to your needs, but the importance here is to not skip a phase.
And again, you can get this all written up, calendar & dates of lunar phases & all at thedirtyalchemy.com/phases
The new moon is a seed planted under the earth, bursting with life. It is dark and unseen but it is full of potential. Now is the time to dream and vision. this is the time to reflect on your past launches with sober eyes. This is also a time of retreat. Take time to be with yourself & make your plans from your own deep knowing instead of searching Google or asking a friend.
Our theme for the new moon phase is: Setting Intentions
So what this looks like in a launch is:
With the excitement of a new project, you may be tempted to get started before the plan is fully formed. Take the time to really tap into your intuition and see what you’re trying to create through this project, and how it fits into your 3-year vision.
Our Theme here is: Taking Action
The waxing moon is gaining energy. Now is the time to start taking actions on the intentions that you set. Just as energy is flowing in your projects, it is time to start teasing your upcoming launch to your audience.
To Do’s here are:
There’s a lot of energy during this time, so make sure you connect back to the intentions and plans you made during the new moon phase instead of letting your enthusiasm take you off course.
With the Theme: Continued Action, Facing Challenges
So You’re halfway to the full moon and gaining momentum in your project plan. With half of the moon in light and half in shadow, now is when obstacles start to pop up that you must face. The best way to handle this phase is to be flexible. With your original intentions in mind, make decisions that are aligned with your inspired goals.
The aligned actions are:
You are likely to push yourself pretty hard during this period, so make sure to have systems in place to lighten your load in other areas of life. Look into healthy meal delivery, hire a house cleaner, and ask your husband or mom if they can lend a hand with the kids.
This is all about: Refining, & Patience
This is The final phase before the full moon, it’s time to focus on editing and refining our goals, tasks, and projects. Plans don’t always work out how you originally designed them to, so this is the time to make changes. And with your launch going live soon, this is the time to do final checks on w
