Erin Salisbury: Data, AI and Finding the Signal in the Noise
We've never had more data at our fingertips. But does having more information actually mean we're making better decisions?
In Episode 10 of Off Script, Matt Rowe sits down with Erin Salisbury, Head of TGI UK, to explore the world of data, analytics and the people behind the numbers.
Erin shares her journey from growing up in small-town Illinois and studying sociology to finding a career that combines her curiosity about human behaviour with technology and communications.
They explore why data isn't the same as insight, how AI is unlocking entirely new ways of working, and why the quality of the information we use matters more than ever. Erin also offers a glimpse into the work happening across TGI, from synthetic audiences to new AI-powered research and measurement solutions.
But it's not all optimism about technology. Erin shares some genuine concerns about AI's impact on jobs, critical thinking and the world around us, alongside her belief in the importance of curiosity, collaboration and bringing different perspectives together.
And, because this is Off Script, we also discover her unusual soundtrack for tackling a deadline, the book she'd recommend to everyone, and why the best part of her job has very little to do with data.
A conversation about people, technology and why the most valuable thing isn't the information we collect, but what we learn from it.
