Multifamily is not going away—but the easy-money era is. In this episode of CRE Over Coffee, Nick Hammett and Brady Brannon sit down with Lars Gruenefeld, a principal at SVN Palmetto and longtime multifamily advisor, to discuss the state of apartments and rental housing across the Southeast.
They unpack development costs, slowing new construction, distressed and overleveraged assets, the difference between rent-by-necessity and discretionary housing, and why operations matter just as much as the purchase price.
Lars also shares practical guidance for first-time investors, including why disciplined underwriting, experienced advisors, and professional management can make or break a deal.
Whether you own multifamily properties, are considering your first investment, or simply want to understand the forces shaping the rental housing market, this conversation offers a grounded view of today's market.
