When someone buys something, they get a bunch of benefits and they may use a variety of different features, all of which provide an array of different benefits. After they buy, they explain what they like about our product based on these post-hoc benefits they received after they purchased it.
But the benefits do not *predict* why someone buys. In this conversation Rob gets into the difference between cause vs. benefits of a purchase, and a surprising lesson from Quickbooks and Bobby Moesta.
Post: Cause vs. Benefit
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