A frequent critique Rob hears of "Sell then build" is that it's fine for a 'lifestyle business' but can't possibly result in a unicorn or generational company. ...Right?
So Rob dug into the histories of some of the leading tech (Microsoft, Oracle, Hubspot), Deep-tech (NVIDIA) and consumer (Nike, Starbucks) companies.
... turns out, they follow similar themes:
Post: How companies become generational
Links
