Basecamp video (highly recommend) - LINK
Rob and RC dig into feature requests to better understand the distinction between Supply and Demand, including how supply masquerades as demand in customer feature requests, using a fantastic video from Basecamp leaders Ryan and Chris. This discussion covers topics including:
- How to know if a customer is talking about Supply and Demand
- How to get the right insights from customers to develop the right supply for their demand
- Building organizations that incorporate Supply and Demand thinking
- Applying this thinking in other parts of the startup journey (including sales)
Post: How to build the "right" product
Links
