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Getting to PMF is hard, but it doesn't have to be complex. Rob and RC discuss the 3 simple steps that founders should be taking to find PMF, and why most founders go to extraordinary lengths to avoid doing these things and, as a result, waste valuable time and resources.

Starting Strength weightlifting clilp: https://www.youtube.com/watch?v=aI6qDCYvleM 

Post: The hard thing about simple things

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