Why do founders waste so much energy thinking about things they can't actually know?
Rob breaks down his "no speculation rule," the topics he treats as off limits because they waste time without ever being answerable. The three traps: guessing the future, assuming what customers mean, and building abstractions like personas.
Post: The "No Speculation" Rule
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Thinking about onboarding team members to PULL or something else? Email RC: rc@reframeb2b.com
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