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Francois Guelo, co-founder and CEO of Enso Connect, explains how his platform went from 68 listings to 17,500 homes across 45 countries by building a digital guest experience platform that connects messaging, smart locks, guidebooks, upsells, and CRM into one branded boarding pass. The biggest revenue hack: offering guests a choice between a non-refundable damage waiver ($50-80) or a traditional security deposit - 80% pick the waiver, creating a self-funded claims pool that one customer turned into a $240,000 reserve.

The conversation covers Enso Connect's four-part system (boarding pass, experience automation, multi-channel messaging, and CRM for post-stay retargeting via SMS), pricing ($5-30 per property per month), and integrations with Hostfully, Hostaway, Guestie, and dozens of smart lock brands. Francois predicts Google will dominate vacation rental distribution within three to five years, explains why he partners with PMSs instead of rebuilding one, and discusses a coming Apple Wallet integration that will let guests unlock doors by tapping their phone.

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