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Rachel Moore discusses the importance of scheduling and content calendars in marketing, emphasizing how strategic planning enhances effectiveness and coordination in marketing efforts.

Chapters

00:00 Introduction to the importance of scheduling in marketing

01:56 Why timing matters in content publishing

03:45 Content calendars as a tool for coordination

07:06 Misconceptions about spontaneity in marketing

07:36 The purpose and intent behind scheduling

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Music copyright:

Bad Ideas Distressed by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license.
Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100488
Artist: http://incompetech.com/