When Tori went looking for her first business coach, she wasn't hunting for someone who'd lived her exact life. She was hunting for one point of overlap, evidence that this person actually understood what it's like to build ambition around groceries an hour away, school holidays, a farm and a family that needs her.
In this episode, Tori unpacks why lived experience carries so much weight when someone's deciding who to trust with their business, and why one point of real overlap can matter more than someone matching your life exactly. She talks candidly about motherhood as her own anchor point, why mainstream "win at all costs" business advice often ignores the real constraints regional women are working within, and why the goal was never to remove those constraints.
If you've ever wondered why your own lived experience might matter more to a client than your framework or your years of experience, this one's for you.
The Regional Experts is my mastermind for rural and regional women building a business that supports their life. Apply Now.
The Regional Experts is my mastermind for rural and regional women building a business that supports their life. Apply now
