Description

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Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities.
In this episode, Troy Dean sits down with Simon Major, CEO of Practice Edge, for his third appearance on the podcast. As one of the most successful agencies in the Mavericks Club, Simon shares his journey from chiropractor to digital agency owner and the valuable lessons he's learned over his 15+ years in business.
They dive deep into the timeless fundamentals of agency success, explore how AI is reshaping the industry landscape, and unpack the critical mindset shifts needed to build a profitable, sustainable agency. Whether you're just starting out or running a 7-figure operation, this conversation delivers actionable insights on team management, capacity planning, and maintaining excellence in your service delivery.
What You'll Learn

Why One-Time Projects Keep You Stuck – The hidden danger of unpredictable revenue
Why Retainers Aren't the Best Solution – Stop trading time for money and sell outcomes instead
How to Package & Price Recurring Revenue Services – Three proven models that work for any agency
The No-Brainer Pitch for Recurring Clients – A simple way to make your offer an easy yes
How to Transition Existing Clients Into Recurring Plans – Turn past clients into long-term revenue
The Secret to Selling Without Resistance – A risk-reversal strategy that eliminates hesitation
How to Scale Without Overworking – Automate, delegate, and systemize for profitable growth

If you’re ready to scale your agency and reclaim your time, join our new community for just $1. Every week, Troy goes live with actionable strategies to help you build a business that works - for you
Handy Links: Practice Edge - https://www.practiceedge.com.auE2M Solutions - https://www.e2msolutions.com/agency-mavericksWP Remote - https://wpremote.com
Get a Personalised Game Plan to Grow Your AgencyTake this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com
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