Gen Z wants to work, and 60% are looking at the trades. The key is knowing where to find them and what keeps them around. Learn how to reach younger workers, make hiring easier, and build a workplace they want to stay in.
In this episode of Masters of Home Service, host Adam Sylvester sits down with Rich Camacho (BlueRecruit), Haley Rogers (Avai Property Solutions), and Jacob Palmer (Palmer Electrical) to explain why Gen Z is choosing the skilled trades and what home service businesses can do to recruit, train, and retain the next generation.
Show Notes:
[01:00] Debunking the “Gen Z doesn’t want to work” myth
[03:13] What Gen Z employees want from employers
[03:59] Why is Gen Z choosing skilled trade careers?
[07:43] How to recruit Gen Z workers for the trades
[08:29] Can TikTok help you recruit skilled trade workers?
[09:24] How employee referrals help you find younger workers
[10:08] What does Gen Z workers look for in a job?
[11:01] Why your hiring process needs to be mobile-first
[12:01] The cost of complicated job applications
[14:28] Why social media is becoming a recruiting tool
[15:11] What social media content attracts job applicants?
[19:08] How to train and keep Gen Z employees
[22:05] Lightning round: How to manage and recruit Gen Z
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