Think a $100 Google lead only costs you $100? You're probably underestimating what it really costs to win that customer. Learn how to uncover your true customer acquisition cost (CAC), spot expensive marketing blind spots, and make smarter decisions that protect your profit.
In this episode of Masters of Home Service, host Adam Sylvester sits down with Gabe Chrismon (Oply) to break down the hidden costs behind every new customer. They explore lead qualification, lead tracking, and practical ways to lower customer acquisition costs and get more value from every marketing dollar.
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Show Notes:
[00:42] What is customer acquisition cost (CAC)?
[01:24] The hidden costs behind every new customer
[05:23] How do you track customer acquisition cost?
[06:38] Why drive time quietly destroys profit
[08:52] How upsells and downsells lower your CAC
[10:04] Why shared leads cost more than you think
[12:44] Common customer acquisition cost misconceptions
[14:46] How to track and test your best marketing channels
[19:45] Which marketing channels should new businesses choose?
[21:21] How lead attribution improves marketing ROI
[22:48] Which marketing channels should contractors avoid?
[22:57] How to qualify leads before wasting time
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