BSN SPORTS commissioned The Club Sports Index, a first-of-kind national studyin October 2025 to get a snapshot of the current club sports landscape in the United States. The Club Sports Index surveyed 2,000 athletes, 2,000 parents and 150 club owners across a spectrum of topics, including:
Brian Fleming is the Senior Vice President and General Manager of Club Direct for BSN SPORTS, a division of Varsity Brands, where he leads commercial strategy and overall execution to grow and service the market segment. He joined BSN SPORTS in 2022 following a successful tenure as General Manager of the Collegiate & Commercial divisions at Herff Jones, where he oversaw a $100+ million business and drove revenue growth across multiple verticals. Prior to that, he held global finance leadership roles at Firestone Industrial Products and Envigo, as well as an early career in Public Accounting, Business Valuation and Management Consulting. A Certified Public Accountant, Brian earned his MBA in Finance and Operations Management from Valparaiso University.
