Description

What would you do if tomorrow you had no clients, no testimonials, no social media following, no website and no email list?

Just your PT qualification, your experience and access to a gym floor.

In this episode, James and I set ourselves a simple challenge:

Get 10 Personal Training clients in 90 days, starting from zero.

We break down exactly how we would approach it, what we would focus on first, and just as importantly, what we would completely ignore.

We cover things like:

• Why becoming an influencer would be nowhere near the top of our list
• Why speaking to people on the gym floor still gives you one of the biggest advantages available to a PT
• The daily targets we would set for conversations and new contacts
• How we would turn those conversations into consultations and paying clients
• Where a simple front-end offer can help reduce risk and make it easier for someone to get started
• How we would use referrals, local businesses and gym staff to create more opportunities
• Why training in the gym you work in can become a genuine business-building activity
• What to do if you reach week five, six or seven and things still aren’t moving quickly enough

This isn’t about chasing followers, building complicated funnels or trying ten different marketing strategies at once.

It’s about focusing on the opportunities directly in front of you, building relationships, collecting data and staying consistent long enough for the numbers to start working in your favour.

If you’re a newer Personal Trainer, struggling to build momentum, or you simply want to strip your business back to the fundamentals, this episode will give you a very practical place to start.

You can find me on Instagram at @mattrobinsonpt or visit mattrobinsoncoaching.com if you’d like some help building a high-profit, low-stress fitness business.