In this solo episode of Fitness Business Insights with Matt Robinson, I tackle the viral claim that “fitness coaching is dying.”
Spoiler: it’s not. But parts of the industry will disappear.
We dive into the real shifts happening in the market — from AI and tech disruption, to consumer trust issues, to the low standards that drag the industry down — and what all of this means for coaches who want to build a long-term, thriving business.
If you’ve been worried about where the industry is heading, this episode will give you perspective, confidence, and a clear direction forward.
What You’ll Learn:
✅ The 5 key forces reshaping fitness coaching today
✅ Why “generic programs + calorie targets” are finished
✅ Why 80% of online coaches will be replaced by tech (and how to avoid it)
✅ The human-first skills and values that future-proof your business
✅ How to filter the hype and focus on what really matters
Resources & Links
Share & Connect
If this episode helped you cut through the noise, share it with another coach who’s feeling uncertain about the future of the industry.
