Everyone says competition in the fitness industry is getting worse.
The data says otherwise.
In this episode of Fitness Business Insights, I break down the latest UK fitness industry numbers and reveal something most coaches are missing: in-person personal training competition is no longer rising at the rate demand is.
Using up-to-date 2026 gym membership data and registered PT numbers, I explain why:
We look at why this is happening, what societal shifts are driving it, and how broken gym-based models and online saturation are reshaping the market.
Most importantly, I explain what this means depending on where you are in your career:
If you work face-to-face, or have been considering going back to in-person services, this episode will give you clarity and confidence backed by real industry data.
The opportunity is there. The question is whether you position yourself to take it.
