Description

I got a message recently from someone who'd found me through ChatGPT.

They'd asked it to recommend podcasts about PT coaching and building a fitness business, and it told them to listen to me. That's happened a few times now, and it isn't luck. I started taking steps about 18 months ago to give myself a chance of showing up in places like that, and I told my clients to do the same.

One of them signed a client last week who came from exactly that. She'd had a conversation with ChatGPT and it hadn't just recommended personal training in general, it had gone and found the specific coach it thought was right for her. She's been training a few weeks and has already referred somebody else.

Here's why this matters right now. Almost nobody in our industry has done anything to prepare for the way search has changed. That's the advantage.

In this episode:

• The difference between a list of ten personal trainers in your area and the best personal trainer for you, and why people act on the second one differently
• Two basics you need in place before any of this is possible, and the detail in both that most trainers get wrong
• Why the wording inside your Google reviews matters more than the number of them, and how to reply in a way that helps
• Why a twelve month old five star review is treated almost the same as no review at all
• Renting your digital home versus owning it, and what a smart website actually needs to do
• Why long form content does something short form can't, and the one sentence in a one hour video that could become somebody's answer
• How to build this one step at a time instead of all at once

I'm not claiming to have cracked the code on AI search. Nobody has. This is just what I've actually been doing for the last 18 months and the thinking behind it.

There's also a 30 day Fitness OS trial in this one, limited to five slots across the podcast and my newsletter list. Details near the end.

Find me on Instagram: @mattrobinsonpt

Book a Business Breakthrough Call: https://mattrobinsoncoaching.com/speak-with-matt