Description

Paul phoned the course provider to ask if he was too old to become a personal trainer. He was in his late thirties at the time.

He's now 51, working full time as a PT, with a target market of 40 plus who specifically want someone with a bit of life experience. The thing he thought was a problem turned out to be the whole point.

Paul's also been a listener of this show since before the pandemic, so it was good to get him on the other side of it for a change.

What makes his story worth hearing is that he's built this with zero footfall. No gym floor, no passing trade, nobody walking past him on their way to the treadmill. Everything has had to be created from nothing in a local area.

In this episode:

• Going from a finance career in the city to full time PT, and the two things that nearly stopped him
• Why his age is now one of the biggest reasons his clients choose him
• How he went from the messy middle of not really knowing what he offered, to exercise therapy and a genuinely prescriptive service
• The trial offer we built together, how it's evolved from four sessions at £29 to three at £75, and why it still converts into packages of £200 a month and up
• What his three session structure actually looks like, including the whiteboard session that does most of the selling for him
• Getting clients from local Facebook groups with a proper rotation system rather than posting when he feels like it
• Six new clients in six weeks, in August, which is not supposed to be the good month
• Why he got a coach early rather than waiting until he'd struggled for three years
• The second pillar he's building around youth speed and strength work, and why it doesn't have to be online coaching

Paul's honest about the wobbles too. Worth a listen if you're building something without a gym floor underneath you.

Find Paul on Instagram: https://www.instagram.com/pmfitness74/

Book a Business Breakthrough Call: https://mattrobinsoncoaching.com/speak-with-matt