In this episode of Fitness Business Insights with Matt Robinson, I share a simple story about getting my car tyres replaced and why it perfectly explains how most fitness professionals completely misunderstand lead generation.
A local garage owner was frustrated that I booked through a third-party platform instead of going direct. From his perspective, he “lost” a percentage of the job. From a business perspective, he’d just been handed a qualified, prepaid customer he didn’t even know existed.
That mindset difference is the point.
In this episode, I break down:
Lead generation isn’t about squeezing every pound from the first transaction.
It’s about understanding the game you’re playing and designing your business to win long-term.
If you’ve ever resisted paid ads, front-end offers, or third-party platforms because you “don’t want to discount,” this episode will challenge how you think about growth.
