Tracey Canaday is one of the two brothers who founded Never Summer Snowboards in Colorado. Tracey was the sales manager who pioneered a specialty shop based philosophy focused on keeping Never Summer profitable by balancing supply and demand. Several Never Summer employees have had long careers with the company which speaks to the Canaday brother's ability to run a snowboard manufacturing facility in the United States. Tracey's credits his team with much of the success of Never Summer but I'm sure he's a big part of their continued prosperity.
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