Description

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Ron Tobb, Founder & CEO of Minor Decliner, to expose a startling statistic: more than 10% of IDs scanned with advanced detection technology are fake.

Not expired. Not suspicious. Fake.

For any business selling age-restricted products — alcohol, tobacco, vape, cannabis, or operating in casinos — this isn’t just a compliance issue. It’s a serious legal and financial liability.

Ron shares how Minor Decliner provides easy-to-implement age verification solutions that scan government-issued IDs, instantly verify age, and layer in advanced fake ID detection powered by continuously updated technology. The system eliminates math errors, detects sophisticated fake IDs in seconds, and creates a digital compliance record retailers can rely on.

Ron explains how the company was born after his daughter worked as an underage compliance investigator and discovered how often businesses unintentionally sold to minors. As a quality engineer, Ron saw a solvable systems problem — and built a company to fix it.

In today’s episode of the Harvest Growth Podcast, we cover:

• Why retailers sell to minors up to 15% of the time without ID scanners
• The real scale of the fake ID problem — including 20–40% fake rates in some college markets
• Why traditional ID scanners fail to detect high-quality fake IDs
• The three biggest risks retailers face: fines, lawsuits, and reputational damage
• How a recurring software model strengthened Minor Decliner’s business
• Why hardware-based systems build more trust than app-based scanning
• Lessons learned pivoting to Amazon and hiring experts to unlock growth
• New innovations including theft-reduction beer cooler access, mobile driver’s license scanning, and biometrics

This episode is essential listening for any retailer or entrepreneur operating in a regulated environment. It’s not just about avoiding fines — it’s about protecting your business, your license, your reputation, and potentially even lives.

To learn more about Minor Decliner, visit MinorDecliner.com.

Interested in launching or scaling your own product? Visit HarvestGrowth.com to book a free consultation and learn how our team has helped generate over $2 billion in product sales.