Zillow - The Self-Proclaimed 'Master' of the Real Estate Universe
Segment 1
Zillow – The Self-Proclaimed ‘Master’ of the Real Estate Universe
Barb, many people thinking of buying or sellers are now drawn to check in on the tech-giant, Zillow’s website where they will find homes for sale and a “Zestimate” of their homes value. Is Zillow Really the ‘gold standard’ for real estate?
> The real estate industry is still trying to catch up with Zillow
> Zillow making some very questionable Anti-Trust moves
> ‘Zestimates’ and ‘Cash Offers’ that should be viewed with caution, in my opinion:
Let’s start with their corporate mission:
The leading real estate and rental marketplace dedicated to empowering consumers with data, inspiration and knowledge around the place they call home, and connecting them with the best local professionals who can help.
“Leading Real Estate and Rental Market Place”
Same as any other real estate website
* Connected to local MLS systems
* National exposure give them front page on Google
What’s different?
* Opinion of Value
* Some cases, cash offers
“Empowering consumers with data”
Same as any other real estate website
* Connected to local MLS systems
Some data is NOT accurate – especially related to a home’s:
* Size, Improvements
* Benefits
* Lot - Views
“Connecting consumers with best local professionals”
Mostly professionals who:
* Pay Zillow as Premier Agents
* Their Own Agents
The actual Listing Agents for the properties they scalp off the MLS are noted…
* In Mice Size Font
* At the VERY BOTTOM OF THE PAGE
“Connecting consumers with best local professionals”
Mostly professionals who:
Agents were telling consumers:
* “If you DON’T offer the buyers agent X commission, they will not show it to their buyers
Reveal: Buyers lack of transparency about commission offered
Reveal: Some MLS Systems do NOT allow NON NAR members to input their listings (PPAR) or SHOW their listings
Showing Time Acquisition
Zillow bought Showing Time for $500 Million
Why?
* Access to Seller Information
* Access to Showing Activity
* Access to Agent Contact info who are Showing
* Access to Feedback of Showing
* Access to Frequency of Showing
Showing Time Acquisition
Access to Seller Information
Zillow Stole One of My Listings while in MLS
Breaking all kinds of state laws and ethics rules
Using my imagery and marketing
Do You Want a Public Traded Wall Street Tech Company to Have Your Private Information?
With Showing Time – They Got it!
b. FTC Chair Lina Kahn is looking into the Zillow/Showing Time Deal for Anti Trust Issue:
a. Zillow’s site giving preferential treatment to certain listings
b. Many agents expressing concern over private client access
c. MLS icon connection to Showing Time excludes other showing services.
Different Methods & Costs of Selling a Home
Traditional Listing:
Pros:
Access to a majority of buyers
International Web Exposure
Cons:
MLS Makes your Home Generic
Its Value is Compared to other homes
Benefits of your home may not be identified by average agents
Zillow Tells the World What THEY think its worth!
Because of the massive adoption rate of Zillow the public believes them!~
All without seeing your home!
We Provide a Wide Range of Services to Help Home Sellers and Buyers Make Their Next Move
What to Do to Get Ready
What NOT to Do to Get Ready
How We Give You ACCESS to ALL The Buyers
World Class Marketing That Attracts Best Buyers
What Your Home Will Sell For
How Much You Will Put in Your Pocket
* If You are Thinking of Moving? call us My Name is Barb Schlinker (spell it) Call 719 301 3900 or visit: https://www.BarbHasTheBuyers.com
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