In part two of unPACKed with PMMI’s Secrets of Sustainability with Tetra Pack’s Angela Peterson and the Compass Group USA’s Marissa Golison, the focus shifts from on-package messaging to generational buy-ins. As sustainability has grown from buzz word to culture, it is essential to understand and incorporate how Baby Boomers, Gen X, Millenials and Gen Y approach recycling and sustainability to best understand how to ensure messaging is hitting the mark.
