Most podcast guests believe that the visibility gained from their interviews will lead to paid opportunities. However, visibility and podcast guest appearances alone don't drive revenue! In this episode, Shayna Davis explains how to treat guest appearances as business assets that attract real corporate contracts. You’ll learn how to shift your positioning, speak to decision-makers, and package your expertise for serious deals. Get ready to make your podcast guesting a profitable experience!
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/363
Chapters
00:00 Introduction to Leveraging Podcast Appearances
02:47 Understanding Corporate Opportunities
06:02 Positioning for Corporate Success
08:50 Monetizing Guest Appearances
Takeaways
Visibility does not always equal profitability.
Most podcast guests do not treat their appearances as business assets.
Corporations spend trillions on goods and services every year.
You can leverage your current expertise for corporate contracts.
Positioning is key to attracting corporate buyers.
Demonstrate how you solve real business problems for corporations.
Upgrade your guest bio to highlight business results.
Create a corporate worthy authority page to attract sponsors.
Your influence should be bankable, not just visible.
These corporate deals are more achievable than you think.
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/363
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