In this episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone sits down with search industry veteran Colin Jeavons to unpack one of the most significant shifts in digital commerce since Google's CPC revolution.
With 25% of global search queries now bypassing Google in favour of AI-powered answer engines, affiliate managers and publishers face a crossroads: adapt to emerging channels or risk becoming obsolete. Colin, whose career spans from the Yellow Pages era through to building semantic search technology for defence and intelligence, brings rare historical perspective on what's actually changing—and what isn't.
This episode is essential listening for affiliate managers questioning their channel strategy, publishers wondering if SEO is dead, and any e-commerce brand trying to understand where consumer discovery is headed.
Talking points include:
Beyond Traditional Affiliates: How CPA models are expanding into apps, creators, influencers, and AI search—creating entirely new verticals for performance marketing.
Listen to find out more about:
Key segments of this podcast and where you can tune in to go direct:
[11:45] The case for not abandoning traditional search.
[13:57] The 10-month revolution: how AI answer engines captured 25% of search volume at unprecedented speed.
[29:13] Colin's advice for publishers and affiliate managers: always ask for help and don't fear failure.
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