Content repurposing is a great way to extend the life of your podcast episodes — or, let's be honest, it can feel like a big waste of time. So if you've ever wondered why your repurposed podcast content isn't getting the engagement you hoped for, you're not alone.
Luis Camejo from BizBros joins me in this episode to talk about the five biggest mistakes podcasters make when repurposing content that causes your short-form clips to get overlooked (and how to fix it).
Is it ~really~ possible to turn social media followers into loyal podcast listeners? Hit play and let's make your business bingeworthy.
0:12 - Why Repurposed Content Often Fails
0:44 - Content Repurposing vs. Multipurposing
1:46 - 5 Common Mistakes to Avoid When Repurposing Podcast Content
6:48 - Quality vs. Quantity: Which is Better?
9:47 - How to Use Data to Improve Your Podcast's Reach
13:04 - Creating a Cohesive Content Ecosystem
Episode Links:
→ This episode was recorded on the Deity VO-7U
Got Podcasting Questions? Send them to me here.
Love this show? Say thanks in true podcasting style by leaving a review or share it with your podcasting friends.
Podcast Health Score™Seeexactly where your show is losing listeners.
Podcast SEO Mastery Optimize your show so that it gets found 24/7.
Apply for a spot on the showto getlive podcasting help for your show.
Want more podcasting advice? See what I’m testing right now on Substack
...
Special thanks toResonate Recordings, our exclusive implementation partner for PodLaunch® Accelerator. If you’re podcasting but aren’t seeing listeners, leads, or sales from your show, book a free strategy call to find out what’s not working and how to fix it.
Follow Courtney for more podcasting insights: LinkedIn | PodLaunchHQ.com
©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.
