We all know downloads aren’t the best metric for growing a podcast. And yet… what do we do? Log into our hosting platform, check downloads, and use that number to decide if our show is working (or worth continuing).
That’s one of the biggest podcasting mistakes you can make, and the only way to fix it is to start tracking the 4 metrics that show if you’re actually reaching new listeners, keeping them listening, and turning them into leads. (I guarantee you’re not tracking these, and #4 will make you wonder why you didn’t look at this sooner).
If you’re ready to finally know which numbers matter in growing a podcast (and which ones don’t), hit play and let’s dive in.
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1:02 – Why Downloads Are Lying to You About Your Podcast Growth
5:20 – The 4 Metrics That (Really) Tell You If Your Podcast Is Growing
9:40 – How to Track New Listeners (and Know If You’re Reaching Fresh People)
13:10 – The Engagement Benchmark That Tells You If Listeners Are Actually Staying
16:45 – The One Metric Most Podcasters Aren’t Tracking (and How It Ties to Revenue)
19:05 – What Happens When You Track the Right Metrics for 90 Days
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