We pick up our conversation with Sam Cole as he explains how unlimited hydroplane racing broke onto national television and why that single shift changed sponsorship leverage for decades. We also get candid about the messy reality of exclusivity rules, hard business lessons from the Miller era, and the larger-than-life people who shaped the sport. Make sure you come back next week, as we'll have part three and the conclusion of my interview with Sam Cole.
*Photo by Bill Osborne
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