278: In this episode, I sit down with Rick Sheldon to discuss how he built a highly intentional Google Ads strategy for finding off-market land deals.
(Show Notes: REtipster.com/278)
Rick shares how he transitioned from residential wholesaling into land investing, why his first acquisition model failed, and how a simple PPC funnel transformed his business. We also break down lead qualification, conversion tracking, negative keywords, AI tools, land subdivisions, seller funnels, and scaling a land investing business through partnerships.
One of the most interesting parts of this conversation is how Rick uses Google Ads to train the platform to send more qualified land sellers while filtering out wholesalers, scammers, and low-quality leads.
If you're interested in land investing, land flipping, land development, PPC marketing, or building systems that scale, you'll find plenty of actionable ideas in this conversation.
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