Longevity and pro-aging are the future of beauty.
So much, in fact, that Coty is using its gargantuan influence to undefine it. For the Happi Top 50 Company, beauty is in everything, not just one set definition, and shouldn’t be characterized by any combination of colors or specific physical features.
With the changing ethos surrounding beauty and consumers championing older age, one new indie brand is changing the way menopausal women feel about their looks. MYNE Beauty, an acronym for “My Youth Never Ends,” aims to claim what’s theirs—their age—and all the accomplishments, steps and mountains they’ve climbed to earn it.
The brand was founded by Liz Martin, a past executive director of product development at Estée Lauder and Perricone MD, whose experience in the beauty industry spans three decades.
